Why Buy Here

Prime Volkswagen is your local Southern Maine Volkswagen dealer. We have been serving clients from Portland, Westbrook, Falmouth and surrounding areas since 2007. If you're looking for a new or used Volkswagen in Maine, be sure to stop by Prime VW today.

Below are just some of the many reasons why we are Maine's #1 VW Dealership in total customer satisfaction year after year!

Awards & Accolades

  • 2020 Dealer Of The Year Award
  • 2020 DealerRater Consumer Satisfaction Award
  • J.D. Power 2019 & 2020 Dealer Excellence for the Customer Sales Experience
  • CarGurus Top Rated Dealer 2019

Programs & Policies

  • Volkswagen Trained and Certified Sales Department
  • Maine's Largest Volkswagen Certified Pre-Owned Dealer
  • Over 1000 Pre-Owned Vehicles Available
  • Prime Referral Program - Earn $100 Per Referral. Call for details!


  • 100% of our Service Staff is Factory VW Trained and Certified
  • 8 Certified Volkswagen Technicians - Over 100 Years of Combined Experience
  • Convenient Shuttle Service · Loaner vehicles available · State of the Art Volkswagen Diagnostic Equipment
  • Volkswagen Manufacturer Certified Collision Center
  • Service Manager has over 12 years of experience here!
  • Master Certified Part Manager & Counterman - Over 20 years of combined experience
  • Wide variety of Parts & Accessories in stock - Next day availability on most parts
  • Service Hours: Monday - Friday: 7:30am to 6:00pm. Saturdays 7:30am to 4:00pm (Offering Full Service VW Repairs)

If you're looking for a new Volkswagen in Maine, be sure to stop in to Prime VW. We have a great selection of Volkswagen vehicles in stock. If you would prefer, feel free to contact & deal directly with the Rich Dempsey, General Sales Manager for pricing, availability or any other information. You can also speak with our Service Manager Justin Koelker or our Parts Manager Jon Mullen by contacting them directly. We look forward to hearing from you today!

J.D. Power 2020 Dealer of Excellence Program recognition is based on achievement of high scores from automotive manufacturer customer research and completion of an in-dealership best practices verification visit. For more information, visit www.jdpower.com/DOE